REELS
101
e-book now
available
Get up to speed on all things IG Reels!
From coming up with ideas, to finding viral sounds, and rules of the game. We've got you!
DON’T DO THAT! (BUT IF YOU DO, MAKE SURE TO HIT RECORD SO YOU CAN MAKE A REEL ABOUT IT.)
ARE IG REELS MAKING YOU WANT TO THROW YOUR DESK THROUGH A WINDOW, LIGHT SOMETHING ON FIRE, OR PUNCH A WALL?
You’re not alone. Lots of business owners are feeling overwhelmed trying to keep up with the ever evolving social media and its many features. But we can resist it as much as we want, and it doesn’t change a thing!
If you’re ready to jump on the trend of reels but are feeling lost about the tech, have questions about how to come up with ideas, and want to rip the band-aid off with your trusted Ampersand girls, we’ve got you!
Intro To
REELS
part 1
the
CONTENT
part 2
Okay great, I get what a Reel is and why they work.... but what do I make Reels about? If you're wondering how to come up with ideas, what the etiquette is when it comes to copying, repurposing, and using other people's content- we'll answer all of your burning questions during this section of the workshop. You'll walk away with tons of ideas specific to your niche and your brand!
Let's kick off the workshop with the basics. We'll go over what exactly is an Instagram Reel and why it's different than the other forms of content media out there. If you are starting at square one and wonder, "Isn't a Reel the same thing as a story?" We will clarify that here.
"I went from barely knowing what a reel was to completing my first reel and a plan of action for more reels! This was a VERY useful investment!"
Q+A
Q: Do I really need to be making Reels?
A: Yes.
Q: Hold up... is this in-person or online?
A: The original workshop was held in person at our studio in Boise, but now we've packaged up all the slides and added enough information to fill in the blanks so that you can read through the whole course at your own pace. This is a digital product that you'll get access to right away so that you can hit record and publish ASAP!
Q: There's no way I'm dancing on the internet...
A: Well that's not a question- but we get you. Don't worry, there are many ways to create Reels that will resonate with your ideal client and attract the kinds of people you want to work with. No dancing required.
(Although, nobody said you had to be a GOOD dancer in order to go viral with a dancing video!)
reels 101 e-book
Q: Do Reels take forever to make?
A: Just like anything else worth learning, it's going to start off a little rocky. But once you figure out the quirks (with our help!) you'll become much faster at the process.
And the good news, depending on how want to look at it... is that often times the Reels that take forever to make are the ones that don't perform very well on Instagram. So, don't sweat having to put hours into creating Reels. We're all about efficiency and FUN here at Ampersand Studios, so that's the approach that we take with teaching reels too.
So whether you have 2 or 10 hours a week to dedicate to this, you'll be able to make something that doesn't make you want to pull out your hair.
Q: What even is a Reel?
A: A Reel is a bite-sized or "short form video" shared on Instagram. Similar to a TikTok, these videos are the best way to be discovered by potential followers and customers. While they may seem silly in nature, they're an extremely powerful marketing tool for businesses when done with intention.